BRAND DESIGN WORK

Brand Strategy | Logo & Identity Design | Full Brand Build-out

BRANDING PROJECTS

Scroll on down to have a look-see at some of our branding projects and build-outs. 

Client: Family Engagement in Special Education – Tennessee

Project Scope: Brandmark refresh + Site redesign | build

Existing Brandmark – needed refinement

New Brandmark – Fresh, timeless

THE PROBLEM:

The existing branding felt stale, and didn’t inspire the emotional connection they needed to inspire trust from their audience, nor did it project authority and professionalism. The existing site was not responsive to different screen sizes, didn’t provide the accessibility needed for client contact and reassurance, and was slow and clunky to navigate. 

THE GOAL:

A brandmark that reflects the connection between schools and families and a resource website that’s fully accessible, easy-to-navigate, and allows visitors to immediately connect with resource mentors via a chat-bot, phone, or email. 

THE AUDIENCE:

Their clients are families with special-needs kids who need important information regarding their children’s education. We needed them to fee safe, reassured, and trusting in the resources FESPED-TN provided.

THE SOLUTION:

We created a youthful, energetic, significant, and highly recognizable brandmark first. Then we designed and built an easy-to-navigate, accessible, full-featured website. We made sure we followed best-practices

Then we built out the new branding across all social channels to aid in recognition and consistency. We made sure they have a brand kit to refer to and folder of photos to aid in consistency moving forward. This consistency will aid in trust-building between the organization and their clients.

Now they’re all set! They’re ready to move forward with a brand and plan that matches the level of service they provide to their special-needs families.. 

Client: Empower-Growth, Inc.

Project Scope: Business Rename + Brandmark + Site redesign | build + Print Materials

Existing Brandmark – needed updating

New Brandmark (horizontal) – meaningful + memorable

THE PROJECT:

This client had outgrown her business name – it didn’t reflect her service offerings and was not memorable. 

THE GOAL:

A distinctive name, brandmark, and website that showcases her high-level consulting, public speaking, and refined expertise to attract the high-level clients she wants.

THE SOLUTION:

Memorable branding + messaging, easy-to-navigate website with opt-in + rotating sales pages and ongoing maintenance, domain and email forwarding for old business site and email accounts + G-Suite Business account set up and verification.

As with may projects, we maintain an ongoing relationship with this client – who we now consider a friend! – and are there to help whenever needed. 

BRAND STRATEGY

The goal of all branding and brand design is to compel your ideal client to want to buy your services | products.

You need that perfect blend of creative intelligence, market understanding, and design expertise to build a great brand.
Strategy + vision + expertise. We’ve got your back, friend.

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